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Norse reveals new livery and logo, but what do we think?
From the embers of Norwegian’s long-haul ambitions comes a new LCC determined to pick up where the now much smaller airline left off. Today saw the grand reveal of the carrier’s new brand image and...
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British Airways brings its sustainability programme to life with new Livery
British Airways has just launched ‘BA Better World’, its new sustainability programme. While many airlines have already got active sustainability programmes, the airline said this marked a further...
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Emirates adds one more colourful Expo 2020 design to its fleet
Emirates, the Premier Partner and Official Airline of Expo 2020 Dubai, has just revealed yet another bold head-turning A380 livery. This time, dedicated to further carrying the delayed global event’s...
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Brussels Airlines reveals new identity, but is it on point?
Brands create identities to stand out, visually represent what they stand for and what they do. Simple brand images are the ones that work best, if we said golden arches, globally everyone would know...
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Could Northern Pacific take flight? If so, the Pacific will see another...
You won’t be blamed if you’ve not heard of Northern Pacific, however in the past few days it’s been making some waves as it seemingly is starting to ramp up its operations. There’s discussion of a...
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Ryanair updates its livery. Oops, sorry, we mean Icelandair.
To be honest, we’re not really that sure why Icelandair has done this, but it has decided to update and refresh its once elegant brand, simplifying and stripping back originality. Instead opting for a...
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A tale of two tails: Alaska Airlines’ new livery by Teague
Alaska Airlines isn’t shy of special liveries. In fact, its first ‘Salmon Thirty Salmon’ livery – which celebrated the airline’s involvement with the shipment of the precious and tasty cargo –was so...
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ANA relaunches AirJapan as new mid-market carrier in 2023
Following ANA’s announcement that it was going to launch a new airline brand back in 2020, details have emerged today of how this brand will look. Dubbed ‘AirJapan’, ANA’s new carrier is “a new...
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Holy Deckchairs Batman! Condor reveals stripey new livery and brand image
Condor revealed perhaps the bravest new livery and brand image today we’ve seen in a decade. Actively opting to shun its previous looks and celebrate its leisure market, the airline has adopted a bold...
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Pikachu we see you. (Again.) Now flying on a China Airlines A321neo
Pokemon characters certainly don’t seem scared of flying, after all, there have been multiple themed aircraft from the franchise over the years. The latest – and first to grace Taiwan – can be found...
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Emirates refreshes livery design with updated 3D paint effect
The update to a livery for an airline with a large fleet is a costly, and arduous undertaking. A dramatic shift in livery and brand can create inconsistency for years while a fleet is repainted, and...
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Alaska Airlines launches new ‘Salmon’ Aircraft with a striking native design...
Alaska Airlines has had a long-time relationship with the Alaskan Salmon, In fact, in 1932, the airline took its first flight between Anchorage and Bristol Bay, home of the world’s most extensive...
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Riyadh Air launches livery and brand video ahead of AIX
Riyadh Air, the new Saudi Arabian airline, headed up by veteran CEO Tony Douglas has just unveiled the first of two liveries that will adorn the airline’s fleet on Instagram earlier today. The airline...
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All hail bold liveries. JetBlue launches first ever full livery refresh with...
It seems we’re seeing a resurgence of colour in the aviation industry. While early 2000’s saw a wave of cost effective ‘Eurowhite’ liveries which were anything but inspiring, this month has seen not...
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I think we just found out where Lufthansa’s yellow accent went… Introducing...
It might have been a long time coming, infact, we’ve known about this rebrand for a while, but Eurowings Discover has finally broken free of its Eurowings shackles to become an airline in it’s own...
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Saudia relaunches ‘new’ retro brand and it works in stark contrast to Riyadh Air
Now those with a good memory will notice that the announcement of Saudia’s new brand feels a little bit familiar. That’s for good reason. Saudia’s latest livery is actually a previous incarnation of...
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Could Beond be the next sustainable all-premium long-haul carrier? With...
Beond is an interesting proposition. Through the hype and slightly clumsy press launch, there’s a glimmer of something quite adventurous that could actually work once the kinks are ironed out....
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Second time lucky! Riyadh Air listens, and slightly amends second livery to...
A few months ago, I covered the new Riyadh Air livery, and how that in principal it’s one of the most elegant new liveries in the skies, but it the logotype on the fuselage was a little too dominant...
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Korean or Korean Air? The challenges the airline faces with a rebrand…
Korean Air has finally introduced a new brand, replacing the iconic baby blue livery that’s graced the skies since 1984. The livery and new brand comes as the airline starts its combination of Asiana...
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Brussels Airlines reveals latest Belgian Icon, the “Atomium”
Brussels Airlines has been running a programme of special liveries for a decade now, which started when Belgian Icon, Arthur Rackham was celebrated with a unique livery bringing one of his most iconic...
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